digital portfolio
Where culture leads, discretion follows. Out of respect for privacy, we share our client roster and campaign details on request. In the meantime, you’ll find select examples of our work and client testimonials below.
L-R: Yasmine Bedward Social Media Director for Cay Skin by Winnie Harlow, Suki Chancy, Winnie Harlow, Cassandra Devor, Laura Valdez, Hannah Miscal and Aja Piro
Oh-CAY!?
Founding team member behind Cay Skin’s 2022 launch, building and leading 360° social strategy from day one.
Designed and developed organic social, paid media, SMS and Email campaigns, tailored creative and copy to each individual platform and target audience.
Managed branded campaigns and partnership deliverables for: Sephora, PATTERN Beauty By Tracee Ellis Ross, Forvr Mood By Jackie Aina, Skylar Fragrance, Coco & Breezy Eyewear, TAO Group, Create & Cultivate, YouTube Beauty Fest, Issa Rae’s Rap Sh!t and more!
Generated and executed a social strategy which led to 98% of all sales coming directly from social within the first year. Focused on high-converting Instagram stories, UGC strategy and interactive recap Reels.
“Absolutely Brilliant
The Bedward Branding team were absolutely brilliant when consulting with our business, and giving us a high quality online presence.
They created content for our social media accounts, engaged with our followers, dealt with all the data analytics and went the extra mile on many occasions to ensure we maximized our online presence.
We cannot recommend this company enough! With their vision they helped bring our brand to new heights.”
Katie and Essie, Founders of Thick Laces
Pilin Anice
Since 2019 — Directed and produced multi-platform social content for Pilin’s personal brand, driving consistent high engagement and audience growth.
Led branded campaigns and partnership deliverables for:
• Lincoln Center and more!
Marketing Matters
In 2021, Yasmine developed and managed #ATL4Haiti’s social impact campaign that raised $10,000 to provide essential resources for communities in Haiti. While on the ground, she captured and shared real-time stories that moved audiences to act, raising $300 within minutes, which funded 300 pairs of flip flops for local youth in need.
Chelsea VonChaz & #HappyPeriod
Yas launched Chelsea’s first Substack, Menärchē and supported a 6K+ Instagram growth surge while producing #HappyPeriod‘s newsletter, ‘Period Posse’ – featured in Marie Claire. We maximized audience expansion across multiple channels, managed social media deliverables for Period Equity and created international and national campaigns for:
• Thinx
• Lola
• Femi Secrets and more!
Educational content centered around periods
Delivered marketing and content strategy for Chelsea VonChaz’ speaking portfolio, including the Doula Expo by Mama Glow (sponsored by Kate Spade), providing on-site support, capturing live content and producing high-impact recap reels that fueled engagement and momentum for subsequent events (40K+ virtual attendees, hundreds in person).
“I highly recommend Yasmine & The Bedward Branding Agency.
I saw tremendous growth in my Instagram account with them. The team knew my audience well and knew exactly how to talk to them. They came up with ideas for not only social media content, but for my business as a whole. They treated it like it was THEIR business. I couldn’t have asked for a better team.”
Twana Moore CEO, Personally She